Objective
In a world of constant distraction and instant gratification, Mortal Savage stands out as a brand that embraces the value of hard work and the power of the human spirit. Mortal Savage finds inspiration in the stories of others and everyday people who overcame significant challenges through discipline, focus, and determination. Mortal Savage is more than just an appareal brand, it is a lifestyle. The brand needed to bridge the gap between a powerful mindset while motivating people to beyond their limits. Mortal Savage had an opportunity to rebrand their identity that reflects the brand's values, personality, and unique selling proposition while establishing a consistent brand image across all marketing channels and touchpoints.

Solution
Embracing the duality between the characteristics of being a savage and the human spirit, the brand needed to be bold and exuberant. The black and white visual language and messaging connect to the human spirit, hightlighting the raw moments in life. The logo features the letters M and S which exudes a remarkable sense of power and poise, with its sleek and modern design that captures the essence of the brand's strength and sophistication.  For unity and harmony, a bold and confident sans serif conveys a sense of authority and leadership. With a fierce savage yellow and empowering messaging, the brand is able to build a better foundation.

Services
Logo
Branding
Appareal
Web Design
Social Media

Typefaces
Chaney
Bai Jamburee

Credits
Dynamo Design Group
Allan Monzano
Ron Padua

Year
2023