Objective
At Center for Biological Diversity, our mission is to advocate for the preservation of endangered species and ecosystems. We aim to inspire a sense of wonder and urgency in preserving the remarkable beauty of our planet. Through a comprehensive website redesign, the objective was to revitalize the visual appeal, infusing it with personality and a resolute yet friendly tone. 

Solution
Drawing inspiration from frogs, our brand mascot, we established a new visual identity that embraces the vibrant diversity of life. The use of progressive geometric shapes is to symbolize the myriad forms of existence found in nature. With thought-provoking imagery, the brand aims to foster meaningful connections and motivates visitors to actively participate. With the Stinger typeface, we achieve a harmonious balance between visual impact and readability, aligning seamlessly with our vision. CBD aims to ignite the viewer's imagination and foster a deep appreciation for the interconnectedness of all species, despite their distinct characteristics.

Services
Logo
Branding
Web Design
Social Media

Typefaces
Stinger
Degular

Year
2020